Infosys Aster

Infosys Aster was a campaign created to promote Infosys’ new services for CMOs, aimed at large-scale global brands. The campaign reimagined traditional case studies through a Netflix-style interface, turning each one into a “movie.” Designed as a large interactive touchscreen experience at a CMO conference, it encouraged self-exploration and engagement. The concept extended across the stall experience, branded goody bags, and later adaptations for broader use by Infosys.